Can you dye your hair blonde without bleaching it if your hair is black?

i was thinking about dyeing my hair blonde but my hair is black right now. i really dont want to bleach it. and i was wondering if i could dye it without bleaching it. and im not professionally dyeing it either. im just gonna pick up a box or two of dye from fred meyer or something. i was thinking maybe, dye it with the first box and then dye it again? my friend tried to do what im doing, but she only died it once and turned a nasty shade of orange. i was thinking that i would do that, but then dye it with another box after that... i dont know. help :/